News
Interview with the founders: Federica and Fabio
Published in: Hong Kong Insights
Journalist: Anna Wong
How did your company start, and what is its primary mission?
Federica: Our company was born from a shared vision: providing businesses with privileged access to global markets through strategic and innovative solutions. After years of experience in various sectors and markets, we realized that many companies face difficulties expanding internationally, often due to cultural or regulatory barriers. Our mission is to break down those barriers, guiding our clients toward sustainable and successful growth.
Why did you choose Dubai as your headquarters?
Fabio: Dubai is a strategic hub. Geographically, it’s at the crossroads of major markets like Asia, Europe, and Africa, and it’s a city that embraces innovation and global business. It offers excellent infrastructure, favorable tax policies, and an international environment that facilitates connections with entrepreneurs worldwide. For us, it was the perfect starting point to build a global network.
What are the main sectors you operate in?
Federica: We work across several sectors, focusing on five main areas: internationalization, franchising, financial consultancy, digital marketing, and real estate advisory. This allows us to offer a 360° approach to our clients, ensuring that every aspect of their business is optimized for success.
What makes your approach unique compared to other consulting firms?
Fabio: Our uniqueness lies in customization. We never use a “one-size-fits-all” approach. We analyze each client’s specific needs, the context in which they operate, and their long-term goals. Additionally, we have a global network of experts that allows us to tailor strategies to local challenges.
How do you deal with the increasing complexity of global markets?
Federica: Adaptability is the key. Global markets are constantly evolving, and our strength lies in anticipating changes. We continuously monitor socio-economic trends, local regulations, and emerging technologies, adapting our solutions to stay ahead of the curve.
How did you address the challenges of the post-pandemic period?
Fabio: The pandemic accelerated the need for innovation and digitalization. Many companies were unprepared for these changes. We supported our clients in adapting quickly by implementing digital solutions, restructuring business models, and identifying new market opportunities.
What is your approach to sustainability in business?
Federica: We believe that business success must go hand in hand with social and environmental responsibility. We encourage our clients to integrate sustainable practices into their business models, such as optimizing resources and adopting green technologies. For us, sustainability means building a future where economic growth and respect for the planet coexist.
What are the greatest growth opportunities for businesses today?
Fabio: Expanding into emerging markets represents one of the greatest opportunities. Regions like Southeast Asia, Africa, and the Middle East offer enormous growth potential. Additionally, integrating digital technology and adopting agile business models are essential to remaining competitive.
What role does technological innovation play in your work?
Federica: Technological innovation is fundamental. We use advanced data analysis tools, customized CRMs, and digital solutions to optimize our clients’ business processes. It’s not just about implementing new technologies but doing so strategically to ensure a tangible impact on results.
What are the core values that guide your work?
Fabio: Innovation, integrity, and collaboration. We believe in transparency and the importance of building strong relationships with our clients. We aim to create solutions that not only address immediate needs but also lay the foundation for long-term success.
How do you select your collaborators and global partners?
Federica: We are extremely selective. We look for professionals with an open mindset who share our values and have a deep understanding of local markets. We believe that diverse perspectives are a key element of global success.
What has been the biggest challenge you’ve faced?
Fabio: One of the biggest challenges was helping a client enter the Chinese market, which is highly competitive and complex. Thanks to our in-depth analysis and targeted strategy, we successfully positioned the brand, achieving outstanding results.
What are your plans for the future?
Federica: We aim to expand our presence in new markets, strengthen our global network, and continue innovating the services we offer. Our goal is to become a benchmark for companies seeking international growth.
What advice would you give to companies looking to expand?
Fabio: Invest in preparation. Before entering a new market, it’s essential to understand the cultural, regulatory, and economic context. Relying on local experts and developing a clear strategy are crucial steps to reducing risks and maximizing opportunities.
What is the secret to your success as founders?
Federica: Synergy. We have different but complementary backgrounds, which allows us to view each challenge from multiple perspectives. We work together to find creative and strategic solutions that have a real impact on our clients.
Anna Wong: Thank you for your time and for sharing your vision with our readers. It’s clear that your dedication and strategic approach are key to your success.
Federica and Fabio: Thank you! It was a pleasure to discuss our work and share our experience. We are always ready to support businesses in their global growth journey.